About me
Hi, I’m Piotr
Real estate practitioner, analyst at heart and a proud dad. Here is a short story of where I come from and why I chose real estate.
Entrepreneurship runs in the family
I come from a family of entrepreneurs. My parents ran their own businesses all their lives, and my mother still runs a real estate agency, Eurodomanna, in Piekary Śląskie. Clients, contracts and apartments were dinner-table topics long before I started working in the field.
I graduated from the University of Economics in Katowice, first in real estate management and later in distribution and sales on domestic and international markets.
Privately I am a proud father – a reminder that we invest not for the numbers themselves, but for our families’ security.
Experience
15+ years in sales, teams and real estate
- Beginnings: finance and insuranceI learned to talk to clients about money and security, and was quickly promoted to team leader.
- Real estate brokerageI managed a team of 15 agents who sold property worth PLN 164 million. This is where I learned the market inside out: prices, negotiations, legal status and the people who buy and sell. Together with our family real estate agency, Eurodomanna in Piekary Śląskie, I brokered transactions and completed many flips.
- International sales: the UK and Central and Eastern EuropeI sold investment products, built sales teams and online channels, co-founded a branch in London and ran webinars for more than 3,500 participants.
- AdTech and digital transformationAs a sales director in technology companies I was responsible for sales, marketing and customer service, led teams of up to 25 people and digital transformation projects, spoke at conferences and trained over 100 salespeople.
- Today: CEO of XOOL.PLReal estate full-time. I run our family company XOOL.PL: our own apartment flips in Zagłębie Dąbrowskie (also together with investors), worker accommodation, short-term rental and direct property buying. Completed projects with figures (in Polish): XOOL.PL track record.
Why real estate
The best investment ever invented
Over the years I have seen many financial products and trendy opportunities. Real estate wins for a simple reason: it is predictable. You can see an apartment, touch it, calculate it and insure it. People will always need a roof over their heads, and a well-bought, well-prepared apartment delivers stable returns in the long run.
I don’t believe in quick money. I believe in well-calculated projects, a repeatable process and patience.
Every decision starts with a spreadsheet: purchase price, costs, renovation, time, sale price and the pessimistic scenario. Only then do we talk about emotions.
What drives me
Technology in the service of efficiency
I spent most of my career in technology companies, so I naturally bring that experience into real estate: automating repetitive tasks, working with data and building our own AI-supported tool that helps assess an apartment’s potential and compare scenarios. The final decision is always made by a human.
The content of this site is for information only and does not constitute an offer within the meaning of the Polish Civil Code or investment advice. Terms of cooperation are agreed individually in a written agreement. Investing in real estate involves risk, including the loss of part of the capital.